MAINSTREAM TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear TV networks have long been recognized as mainstream television models, relying on scheduled programming via public channels. In contrast, OTT platforms operate on ad-supported systems, with global streaming giants, Disney+, and niche players serving as leading platforms. As viewer preferences shift, rivalry between conventional TV networks a